This week is the annual Winter NAMM show in Anaheim, CA and I have yet to set foot on the show floor in my career. I have been to plenty of state educator shows and national product shows, but NAMM is one I have yet to experience. Now, being a gear hound, I can imagine how many things I would want to play with and try while walking the aisles. In addition to the tons and tons of gear, there are the NAMM University sessions throughout the day as well. What better place is there to get so many ideas under one roof?
Now, I am fortunate enough to have a fairly varied territory
that has a number of creative owners and staff members that have
come up with a lot of great ideas. Part of the job that I love
is being able to share these ideas with others. Something I have
been trying to focus on is helping dealers overcome obstacles
they are facing and grow their business. If there is an idea
that is successful, it is worth trying. If there is an idea that
is successful, it is worth sharing. Something I have seen to be
overlooked is cultivating existing customers. Most dealers
will work to get their rental customers to set up to a better
instrument. However, there is money being left on the table.
How often are you making contact with your existing rental
customers to promote other services or products you offer? For
example, if you offer a maintenance program with your rental
contract, how often do you have contact with your customers with
maintenance tips or reminders for service? Why not encourage
those customers to come in for an instrument check up? Below is
an idea on how to turn those rental customers into something a
little more. Please feel free to download the files and
customize the plan to work for you.
Yearly Maintenance Promotion
YMP - Postcard